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Brand Leadership: The Next Level of the Brand Revolution New Age & Spirituality

SKU: 20103433879

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Brand Leadership: The Next Level of the Brand Revolution New Age & SpiritualityAn exploration of strategic brand leadership uses hundreds of studies of leading firms, including General Electric, to show the strategic potential of brand management in a world based economy., ISBN13: 9780684839240 ISBN10: 0684839245 Material Type: hardcover

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